SGMoji

National Youth Council

Our very own Singaporean Memoji, SGMoji is a representation of what you think makes a Singaporean and will be a reflection of what you’re proud of in being a Singaporean. Rather than asking for outright pledges (done in previous years) which could come across as forceful, we subtly draw out Singaporeans’ love for Singapore through something that they will be interested in – creating a SGMoji of themselves. Housed on a microsite, SGMoji provides an organic platform for Singaporean youth to express themselves creatively. Through that creative expression, we aim to help them realise with each instinctive choice made = these are the things that make us Singaporeans.

Awards:

MARKETING-INTERACTIVE's Marketing Excellence Awards 2021 / Gold (Excellence in Integrated Marketing) - National Youth Council - SGMoji

MARKETING-INTERACTIVE's Marketing Excellence Awards 2021 / Bronze (Excellence in Interactive Marketing / AR & VR) - National Youth Council - SGMoji